Here’s a snapshot of a few things we talked about…
- Who is the Clark Kent, When It Comes to Taylor Welch? [00:01:19]
- First Business That Taylor Created with Six Figure Potential [00:04:23]
- If He Started Over Again, Will He Still Start with Freelance Copywriting? [00:08:57]
- When Did Funnels Come into Play for Him? [00:13:10]
- Does He Still Focus as Heavily on Emails as He Did Before? [00:15:29]
- If Someone Has a Product to Sell, What Should be Their First Step? [00:16:40]
- What Does the Process of Launching a New Business Look for Him? [00:17:43]
- How To Analyze and Find Out if Something is Worth Your Time? [00:19:31]
- Why Did He Decide to Get Out of the Webinar Game? [00:22:22]
- Low Ticket vs. High Ticket Model [00:24:41]
- His Businesses That Are Based Off of People Versus Based Off of Products? [00:27:27]
- Why Did He Decide to Partner Up with Chris Evans? [00:29:36]
- Is Taylor Still Mentorship Heavy? [00:30:51]
- Is Taylor Inspired by Any of the New Success Coaches? [00:32:26]
- Does He Consider Himself a Generalist? [00:36:28]
- Does He Think Jeff Bezos is a Specialist? [00:38:50]
- How Many Books Does He Read? [00:40:21]
- How Does He Filter Which Content to Consume? [00:42:20]
- Does He Use Pen and Paper or is Everything Electronic? [00:44:45]
- Books He Would Recommend to Someone Starting Out and Best Book That He Has Read in 2021 [00:45:41]
- One Thing He Wishes He Had Implemented Sooner to Accelerate His Journey? [00:47:56]
- His Advice for People Looking to Take Action [00:52:06]
In This Episode, You’ll Learn:
In this episode, Casanova and Taylor talk about his journey and how Taylor was able to build six, seven, and eight figure businesses.
Growing up, Taylor wanted to be in and work in the church. When he achieved it, he didn’t like it. For him, building these companies, he didn’t grow up as an entrepreneur. He didn’t grow up wanting to sell stuff.
Now, with businesses set to make close to nine figures, his journey has been a wild ride. He believes in learning to appreciate yourself and appreciate the game in a way that’s not outcome-specific or outcome-based.
He adds that with time you want to graduate to a space where you were playing the game for the love of the game and the rings are fun. Behind the scenes, you just probably find him showing up to work every day because he’s addicted to it, because it’s fun.
Cas adds that we all had big dreams and big ambitions, and we didn’t necessarily know that we were going to have to create the path, but we learned it along our journey.
Talking about the first business that Taylor created, he shares that it stemmed off of him helping his wife with some marketing for her hair-stylist business. He started with the vision of replacing what he was making a month while working at a real estate business.
What got me in the game was writing copy freelance. He developed a skillset for salesmanship and paid quite a bit of money at the beginning through mentorship. From 2014 into 2015, his business grew exponentially.
Then he met his business partner, and they started the agency that became known as Traffic and Funnels in September of 2015. By January 2016, they had hit six figures. From there, they built the team out, then built sales mentor, then built a real estate company.
If he had get started over again, Taylor said that knowing what he knows now, he would still learn copy, but he would probably skip past the whole, doing the copywriting for other people.
Taylor became good at copywriting after he purchased the Copy Hour course, where he had to write a direct response sales letter by hand, every day. He adds that there’s no other skillset like that, if you have the ability to put together phrasing and persuasion, and do it in a way that’s written.
One thing that he would change was to write copy for his own business, instead of other people. He further adds that the agency model is going to last, and if you start an agency, you’re going to probably have good income for a really long time, if you use your marketing skills for your own business.
Taylor was introduced to funnels after he bought the Infusionsoft software. He then branded himself as the Infusionsoft copywriter, and this made him job a whole lot easier. Funnels gave him a higher percentage of success.
In hindsight, Taylor says that he was in the flow with where the market was headed, accidentally. It wasn’t strategic.
When he stared emailing sales letters, that got his percentage up. Nowadays, they don’t rely heavily on emails, and use everything. They use email now as more of a facilitation tool, not as direct response anymore.
For somebody who’s just getting started, it depends on the risk profile of that person and their financial standing, when it comes to the first hire. Their process of launching new businesses starts with the research.
He adds that the amount of marketing finesse we have to demonstrate in Traffic and Funnels is really high. The first thing to do is that you want to not only find the pain point, but you also want to find a pain point that’s not already drenched in other solutions.
To figure out if something is worth your time, you can do a competitor research and do a competitor analysis. Sometimes there are solutions, but the solutions aren’t good. Like for instance, people aren’t selling two-steps on Twitter, the way they are on Facebook.
Two-steps is one of the easiest ways to pick up momentum because people are going to read that post and they would want it. So, you validate that attention, get a little bit of momentum, and then take it to a messenger combo, take it to a sales call.
Taylor adds that they gave up on webinars because they liked the idea of building a customer list, more than we liked the idea of building a lead list. Talking about low ticket vs. high ticket market, Taylor recommends sticking to the high ticket. He says that it a whole lot easier and it’s a lot faster.
He adds that theoretically and practically, it is a little bit easier to get started on the high-ticket side, but some people don’t want it. They’d rather have a lower touch and a little bit of distance between them and the customer, and that’s fine too.
As of now, they sell information via products. They don’t have any like typical e-commerce slash retail type of brands, but this partner Chris wants to get into that. They’ve had a great partnership, and maintained healthy communication through the years.
Taylor adds that Chris brings things that he doesn’t have in terms of strategy and launching things fast. And he has things that Chris doesn’t have, and so it’s just been a good partnership and they’re just kind of open-handed with it.
Although he started mentorship heavy, Taylor doesn’t work with mentors anymore, other than a mindset coach. It’s important for him, especially over the next few years to find people that he could just completely and totally empower to call him out.
Talking about their real estate endeavors, they not in hedge fund territory yet, but they’re quickly approaching the REIT territory and putting together syndication deals.
Taylor says that he wants to be learning new things. he wants to be making sure he is in new zones because that’s what keeps him excited, that’s what keeps him fresh. Lately, his challenge has been to learn one thing to mastery than backfill himself.
Taylor doesn’t consider himself a generalist and the skillset for him would be people and mobilization. The world is also changing the way that specialization works. There’s riches in specializing in certain problems and solutions.
Taylor likes to read a lot and when he has a book or is reading about a new skillset or about a person, consuming some form of information, it is in perfect alignment with who he wants to be and his identity.
When he is ready a book, he likes to highlight the important stuff, and later, compile them on Evernote. He further adds that it’s not necessarily deciding which things to implement versus which things to not. It’s more so deciding when to implement, because you want to implement all of it.
Talking about the ten books that he reads, he said that the material inside of these books and these book notes is something that he knows that he’s going to be working out of his system. And he got to get them back in.
Taylor further adds that constraints thinking, as mentioned in The Road Less Stupid, had he learned about it few years earlier, they could be even further ahead. On the subject of the voice of self-doubt in the head, Taylor said that it is a part of the process of being human.
There’s nothing wrong with you for having that voice. The response you have to that voice will determine whether you stay where you are or whether you ultimately transcend it to the next level.
Key Quotes:
- “So many people were playing the game to get something…” –Taylor Welch.
- “You got to grow to a position and a stature in life where you outgrow the behavior of the past…”–Taylor Welch.
- “That’s what life is all about is obviously, you know, re-strategizing, re-optimizing and then going at it again…” –Casanova Brooks.
- “That’s where I started, dude, $800 a month apartment, writing copy for like some of my clients for free at the beginning and just grew day by day…”–Taylor Welch.
- “I do think copywriting is the most versatile skill in the world. I don’t think there’s any skill set that’s quite like it…”–Taylor Welch.
- “If you can put words down on paper that makes people give you money. I mean, dude you’re set for life…”–Taylor Welch.
- “I recognized very early, I have to nail a sales letter, like 95% of the way for it to work. But if I can get them onto an email list, I don’t have to nail every email; I just have to nail one out of 20…”–Taylor Welch.
- “[Email is] just one milestone on the customer’s journey to get them onto a phone call or to get them into a Facebook group, or, you know what I mean, like it’s facilitating the next step…”–Taylor Welch.
- “It’s all research for the first part. And it’s identifying the problem in the market that people are either underserved or not served at all, or there’s not a dominant player in the market…”–Taylor Welch.
- “The two step, it’s just acting as the facilitator for the next step…”–Taylor Welch.
- “For a lead it’s somebody who just gives their email potentially but for a customer, it’s somebody who gets on the phone with you…” –Casanova Brooks.
- “The higher you go, the easier it gets because they’re typically a higher caliber type of clientele…”–Taylor Welch.
- “I have a lot of great relationships who are, you know, I would be considered poor to them. And those are always really nice because I’m like, oh man, there’s a long way for us to go. We’re not there yet…”–Taylor Welch.
- “Those are the trendsetters. Those are the truth tellers. Those are the market definers. And that’s who I think all of us should one day, aspire to be….”–Taylor Welch.
- “If you’re going to compete with a specialist and you’re a generalist. You’re probably gonna lose to this specialist…”–Taylor Welch.
- “You can specialize in that one skill set, but just make sure that it’s something that’s broad enough that we crossover to multiple industries…”–Casanova Brooks.
- “Some people just use Facebook instead of Evernote, and that’s where they get all messed up is Facebook’s not designed to help you. It’s designed to addict you…”–Taylor Welch.
- “Constraints is like, you know, you basically take the problems you’re trying to solve in your life. And you begin removing all of the strategies that would make it easy…”–Taylor Welch.
Links/Resources:
- https://copyhour.com/
- Range: Why Generalists Triumph in a Specialized World by David Epstein
- The Road Less Stupid by Keith J. Cunningham
- Principles by Ray. Daleo
- The Road Less Stupid by Keith Cunningham
- High Performance Habits by Burchard, Brendon
- The Laws of Human Nature by Robert Greene
- 33 Strategies of War by Robert Greene
- 177 Mental Toughness Habits by Steve Siebold
- 80-20 Principle by Richard Koch
- Stillness is The Key by Ryan Holiday
- BE 2.0 by Jim Collins
- The One Thing by Gary Keller
- Eleven Rings: The Soul of Success by Phil Jackson
- Psycho-Cybernetics by Maxwell Maltz
- Secrets of the Millionaire Mind by T. Harv Eker
- For those who are interested in learning more about investing in the real estate and the Wealth Cap fund: – https://trafficandfunnels.com/networth/
- Instagram: @taylorawelch https://www.instagram.com/taylorawelch/
- Facebook: @Taylorwelch https://www.facebook.com/taylorawelch
- Taylor’s Daily Mind Medicine Podcast: https://trafficandfunnels.com/dailymindmedicine/
- LinkedIn: https://www.linkedin.com/in/taylor-welch-60765423/
- To book Taylor for speaking opportunities: https://taylorawelch.com/
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