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DreamNation Episode 218 – Ken Joslin: The Mindset of Being ‘Significant’

Here’s a snapshot of a few things we talked about…

  • Who is the Clark Kent, When It Comes to Ken Joslin? [00:00:45]
  • Where Does His Energy and Passion Come From? [00:03:05]
  • Where Did Entrepreneurship Come in For Him? [00:05:17]
  • How He Was Able to Continue to Keep Transitioning? [00:08:34]
  • What’s A Way That People Can Add Value? [00:11:35]
  • Helping Other Win is Much More Fulfilling [00:16:00]
  • One Thing He Wishes That He Would Have Implemented Sooner to Accelerate His Journey [00:30:03]
  • Why Did He Decide to Partner Up with eXp Realty? [00:33:48]
  • What Does He Feel Like the Vibe Has Been for His Agents Since Joining eXp? [00:36:10]
  • Ken’s Advice to Help People Take Action [00:41:38]

In This Episode, You’ll Learn:

In this episode, Casanova and Ken talk about how your mindset can help you make your dreams a reality. 

Ken prides himself on being the same passionate guy, no matter where he is. Whether it is the church, or his family and friends, or GSD, he exudes the same passion about life. He loves helping business professionals build confidence, gain clarity, and create community.

Ken had an eventful childhood, and he moved around a lot. Things changed dramatically in August of 1993, when he gave his life to Christ, and that was his ‘aha’ moment. This is where he began to develop passion. 

While he is not in full-time vocational ministry, he still does as much pastoring, life mentorship and help people win and figure out what life is all about, as he did before. Cas adds that it just shows that this didn’t just start overnight, and it’s always been who he is. 

Ken’s journey towards entrepreneurship started after his position was let go by a company that he worked for, three days before Christmas. He started with a brand-new church, and grew that youth ministry from about half a dozen kids to about 250 to 350 on a weekly basis.

It became one of the largest youth ministries in the country, and that’s where he really started to discover it. After that, he needed a break because he had two little baby girls at the time and went to work for a friend at a mortgage company. There, Ken made $146,000 in his first year. 

Following that, he started his own mortgage company, which has done close to $300 million in real estate transactions. It was just a progression, there’s no overnight success. Ken believes that if you surround yourself with world-class people that are in your field, regardless of what you do and learn from them, you will succeed and grow exponentially. 

Having just literally unbelievable connections and moments with people to people like Grant Cardone, Ken felt like the businessman on the inside of him, just getting born and revitalized again.

He believes that you can grow your business, leaps, and bounds into whatever profession you’re in, if you get around the right people, who have been down the road and who have that 10,000-foot view of what’s going on in your life.

Ken adds that being successful and being significant are two vastly different things. For him, he wants to add value and help the people around him win. If he has an intern on his team, and he helped them win, he will go to bed with a higher level of fulfillment than somebody who just added another comma in their bank account that day.

Cas recalls hearing about a Warren Buffet quote on success at a sales meeting. The number of people that show up to someone’s funeral is the people whose lives they had impacted when they were alive. 

Ken believes that for some people, status does not move the needle. They are more concerned about how they can help somebody on their team win and be successful, and experience more personally, professionally and financially. 

For people who lack the financial resources to get coaching from masterminds, or go to boot camps, they can use the free resources like YouTube, podcasts, and some of the best-selling books. 

Ken narrates how he discovered Grant Cardone through an Instagram ad, which led to him attending a free webinar, to a $997 mentorship, like a 12-week mentorship, to flying out to attend 10X Boot Camp. 

At that time, Ken was working on a $3 million commercial that would earn him a $78,720 commission. Unfortunately, following a bank appraisal, the property was valued at $2.625 million, which was $375,000 short.

Ken flew to Miami to 10X Bootcamp, and during a private Q&A session, Grant advised him to close the deal, because if they overpay for the building right now, somebody will overpay for it when they sell it.

They ended up closing the deal, and last six weeks of the year, he closed over 2 million more dollars. His business took off from there, and it has not stopped; all because he took a risk. 

Cas adds that it is the anxiety of what might happen that stops us from taking that leap. If you can even conceive it in the beginning, it’s achievable. Ken describes the importance of three types of relationships every one of us needs; your community, your circle, and your corner. 

He continues that when you get those three spheres of relationships right in your life, it’ll take you places, you never thought you could go. Ken adds that you should find somebody that is unbelievably gifted, at what you’re doing and learn from them. That is the one thing that he wishes that he had implemented sooner to accelerate his journey. 

Talking about what motivated him to join eXp Realty, Ken shared that it was not because he was excited about doing real estate, it’s because he wanted to help his team get better every day. eXp Realty is like a nationwide community.

Speaking of the GDS Boot Camp, Ken said that such opportunities allow you to be able to not just rub shoulders with industry leaders, but also build relationships because this can be a game-changer in your life. If you take the risk and invest in yourself.

For people looking to take action, Ken said that you have everything within you. God designed you with everything within you, to live out the purpose that he has for you. You shine and you be you and make a positive difference in the world.

Key Quotes:

  • When I had my ‘aha’ moment of ‘God, you made me for more than what I’ve been experiencing.’ –Ken Joslin.
  • “Greg in Three Feet from Gold, he talks about the 19-year overnight success, overnight successes take time…” –Ken Joslin.
  • “I say this all the time, get around people who want something for you, not from you…”–Ken Joslin.
  • “There’s no such thing as an overnight success, but there is such a thing as circumventing the time and process it takes for you to grow as an individual and as a leader, and as a business professional…”–Ken Joslin.
  • “My mindset is, how can I help the people around me win; not how can I help my business…” –Ken Joslin.
  • “Significant leaders who have been successful, they want to help other people…” –Ken Joslin.
  • “If you start out to be significant, you’re always going to be successful. If you start out to be successful, you may or may not find significance, and you’re probably going to leave a trail of damage behind you along the way…”–Ken Joslin.
  • “If you help enough people get what they want, in return you’ll get any and everything that you want.” –Zig Ziggler
  • “According to Carlos Reyes, the three Ss of entrepreneurship are survival, status and significance…” –Ken Joslin.
  • “If you continuously become a consumer at the end of the day, you’ll have overload. You got to take action on something.” – Casanova Brooks.
  • “I spent $84,000 with Grant last year, $84,000, but that’s been returned four or five-fold already. Listen, you have to invest in yourself…”–Ken Joslin.
  • “I promise you, when you do that and you bet on you, it will pay off in ways you’d never could have imagined, I’m a living proof…”–Ken Joslin.
  • “I think that anybody can recognize that though, anytime you take a risk, and you get out of your comfort zone, nobody ever regrets it…”– Casanova Brooks.
  • “eXp, for what I’ve experienced, what I’ve learned, it’s collaboration over competition…” – Casanova Brooks.
  • “Even if you’re being persistent, people want to see how far you are willing to go– Casanova Brooks.


  • Three Feet from Gold by Sharon L. Lechter
  • Business Made Simple by Donald Miller
  • Expert Secrets by Russell Brunson
  • Traction: Get a Grip on Your Business by Gino Wickman
  • Tribe by Seth Godin
  • Think and Grow Rich by Napoleon Hill
  • The EntreLeadership Podcast | RamseySolutions.com
  • Five Dysfunctions of a Team by Patrick Lencioni
  • The Ideal Team Player by Patrick Lencioni
  • Growstackdrive.com 
  • https://www.instagram.com/kenjoslin 

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