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DreamNation Episode 170 – Jeremy Slate: Building Relationships Through Podcasting


Sometimes in life, it may feel like you’re already living somebody else’s life plan. How do you pivot from it and stir in the direction of your own? And when you head in your chosen direction, how do you maintain your course and create meaningful relationships along the way?

For today’s podcast, listen to Jeremy Slate, founder of the Create Your Own Life Podcast, share how he manages to create a new life path and destination, becoming an entrepreneur while building new and strong relationships through podcasting.

Jeremy’s Create Your Own Life Podcast was ranked #1 in iTunes New and #78 in the iTunes Top 100. He was named the #1 Podcast to Listen to by INC Magazine in 2019 and as Top Influencer by Forbes. After his Podcasting success, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.

Here’s What You Missed:

Figuring out what you want to do

  • “They see that you tried a lot of things that a lot of people would never dare to do.” (02:25)
  • “…in my mid-twenties, I was kind of living somebody else’s life plan” (02:45)
  • “And that’s what kind of set me on the path of like, looking for something different, but it wasn’t, it wasn’t in there right away.” (04:00)

Deciding to become an Entrepreneur

  • “I know that I have all the components as well, but hopefully that is assigned for them to just keep going, keep walking on your path. You don’t have to have it all figured out, but there’s always a silver lining out of everything.” (04:15)
  • “I don’t quite know that the idea of being an entrepreneur meant you just want to be lazy. And make money for like, not doing anything. But my wife has presented this network marketing opportunity, which I didn’t know what that was.” (5:03)

Success in Network Marketing

  • “Whether you succeed, your fail in network marketing is one of the best boot camps in business. (06:00)
  •  “I’ve seen a lot of people make so much money in it, but it’s the path for those that have no experience” (06:49)
  •  “Whether you spend money or make money in network marketing, it’s still cheaper than the $175,000 it costs me for that education.” (08:00)

Developing Business Skills

  • “It taught me a lot of business skills, hard business skills, and really the number one thing that we all need to know is how to develop resiliency. And how to develop consistency and be persistent.” (06:57)
  • “You have to look at it in that perspective of what can I learn from this? Like even like life insurance man, the greatest skill I learned from that is cold calling” (08:00)

Pioneering in Podcasting

  •  “Cause I always say my education didn’t matter, but at the same time it did cause like, um, I discovered podcasts in college” (09:32)
  •   “And it took me until 2014, even tried the first time. And the first version of my show was called rock your life. ” (10:00)
  •  “So I made a list of the top 100 people. I most admired. Reached out to a lot of those people. I had a really good rate of them saying yes. And then we had 10,000 listens in our first 30 days, man” (11:00)

Becoming a Professional Podcaster

  • “It’s actually just a viewpoint thing. It’s not about money. It’s not about any of those things.” (12:21)
  •  “Being a professional is saying, I’m going to. Do this, I’m going to do it right. I’m going to do it like somebody that would do this as a professional that does, has nothing to do with income. It has nothing to do with money, but it’s an approach. It’s a mindset. (12:21)

Creating a synergy between Podcasting and PR

  •  “So we started this business, like actually doing like a done for you podcast model for people. And. I found out that I was only making one 10th of what I needed to make to actually make money. ” (15:00)
  • “Actually one of the things you’re doing, which is the PR plans you’re doing streaming and getting me on podcasts is making more sense.” (15:00)
  • “…marriage in a different way, because you know, we’re married before that, but marriage and like my knowledge of how podcasts work and her knowledge of how PR works. Because we have the podcasting viewpoint with the PR viewpoint.” (22:18)

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 Building Meaningful Relationships through your podcasts

  •  “You’re already going in front of people that already listened to podcasts. So your first barrier is gone. ” (23:40)
  • “So they build a relationship with you. And I think that’s just really incredible. There’s no other platform that lets you build a relationship with someone like a podcast” (24:00)
  • “You get to make some incredible friends with people that you appear on their show and they appear on yours. Like this networking ability is incredible” (24:00)

Positioning and establishing your niche

  • “You’re getting that position in people’s minds, that the person that, you know, you’re either you’re being seen with already holds” (25:25)
  • “You have to be different than other people in the space and have a difference of opinion than other people in your space because then you’re memorable.” (27:00)

Being a better communicator

  • “I find that like really, really great interview skills. Like make people like you more, they make relationships go better.” (33:23)
  •  “One builds the relationship, but two instantly gains that trust with whoever the person that’s being interviewed is, and you just have to keep executing because every question isn’t going to be perfect” (35:03)

Quotes and Advice from our host and guest:

  • “Being a professional is saying, I’m going to do this, I’m going to do it right. I’m going to do it like somebody that would do this as a professional that does, has nothing to do with income.” – Jeremy, (12:21)
  • “It has nothing to do with money, but it’s an approach. It’s a mindset” – Jeremy, (12:21)       
  • “You are the sum of the five people you surround yourself with the most” – Zig Ziglar (13:26)
  • “You have to be different than other people in the space and have a difference of opinion than other people in your space because then you’re memorable.” – Jeremy (26:58)
  • The point of this is teaching somebody. So you want to figure out how you can make teachable moments in the way that you’re questioning.” – Jeremy, (38:00)
  • “There are always times that we can gain a different perspective to let us know how to sharpen our iron” – Casanova (38:25)
  • “You always have to be a student of the game of the craft. It doesn’t matter what your craft is. If you’re not learning from other people, no matter where they are on the spectrum, then you’re missing out on a vital part for you to become the best version of you.” – Casanova, (38:25)

Jeremy Slate

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