DreamNation Episode 171 – Michael Gerber: Take Your Business to the Next Level


As an entrepreneur, having a purpose and working for this purpose are essential steps in growing your business successfully. And there are other elements to consider to take your business to the next level.

In this episode, learn from INC Magazine’s World’s #1 Small Business Guru Michael Gerber on developing a system on creating a more impactful business, life, and mindset using the Eightfold Path.

Michael Gerber is a seasoned entrepreneur and small business thought leader who has helped millions of small businesses and companies worldwide for over 40 years. He is also the author of the NY Times mega-bestseller The E-Myth Revisited and other best-selling books on small business entrepreneurship, leadership, and management.

Here’s what you missed:

Creating a world fit for God

  • “It’s absolutely critical for people to understand that the transformation that’s occurred in your life because that transformation is available to every human being on the planet” (02:00)
  • “The entrepreneur within every human being on the planet is the understanding that we’re born in the image of God.
  • And if we’re born in the image of God, then we’re born to create. And if we’re born to create, we’re born to create a world fit for God. ” (02:00)
  • “God has presented himself within my heart to tell me I will. I am here for a reason” (15:20)

4 Types of Entrepreneur

  • “Entrepreneur is four very distinct persons. He, she is a dreamer, a thinker, a storyteller, and a leader” (03:00)
  • “The dreamer has a dream. The thinker has a vision. The storyteller has a purpose and the leader has a mission” (04:00)

The continuous state of beginning

  • “My consciousness was created in what I call a continuous state of beginning” (06:00)
  • “You might say these things that occurred over the course of my life, but I didn’t know where I was going. I was a wandering Jew” (07:00)
  • “You’re prepared for these spectacular moments that occur in our lives without anything on our part at all.” (08:00)

The Process of Using the system to produce results

  • “This is how you do it here. This is how you do it here. Memorize these words. Now, say it again now, say it again now, say it again. You follow me. It was a rope system.” (11:00)
  • “And in the process of using the system a truly spectacular result with produced.” (12:00)
  • “You don’t have a system for doing what has to be done in order to convert those leads into customers” (13:00)
  • “develop a framework first and make sure that you know, what the end in mind is and figure out if the end in mind can serve all of the bigger picture “(30:19)

Confidence is Key

  • “I have the confidence to pursue what I’m doing today, without any knowledge about doing what I’m doing today” (14:17)
  • “I will give you that confidence by the force of my will.” (15:20)
  • “You can rise above the conditions you were born into” (46:00)

Growing a company thru the Eightfold Path

  • “I would do this. Then I would do that. Then I would do this. Then I would do that. I had no purpose” (17:33)
  • “And that was that every single small business owner who’s called to this mind set could be as successful as a McDonald’s franchisee. And I had a mission and our mission was to invent the system, the business development system upon which my dream, my vision, and my purpose resided” (24:00)
  • “I described just now to you, what I call the eightfold path” (24:50)
  • “So it became obvious to me that a dream is absolutely critical.” (26:28)
  • “That one thing would have been to understand how to create a dream, how to create a vision, how to create a purpose and how to create a mission.” (44:36)
  • “What I call this eightfold path. I have a dream, a vision, a purpose and mission, a job, a practice, a business, an enterprise. It’s an eightfold path to grow from a company of one to a company of 1000. It’s a process.” (44:36)

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Focusing on a niche

  • “Can I actually create the McDonald’s of small business consulting services. Can I actually turn key a small business consulting system that I could apply to anybody?” (28:07)
  • “…then I focused on the very narrower niche up to this point in time that narrow niche is represented.” (29:00)

Building trust in relationships   

  • “The question what’s missing in this picture is the critical defining moment where you come to look at the word trust and what does trust really constitute? ” (38:14)
  • “How can we create intelligent trust as opposed to blistering idiot trust” (38:30)

Developing a system that will make things right

  • “There’s a path through which every single one of us has to go. And you discover in the process what you’re willing to do and what you’re not.” (39:00)
  • “What you’re stupid at, it means to account for what you’re stupid at, not by simply trusting someone else to do it, but by inventing a system that will make certain it’s done right.” (40:00)
  • “That’s not, I’m trying. Right. That’s what I am doing. And I know in the end, that’s what I will do.” (49:43)

Quotes and Advice from our host and guest:

  • “I think what a lot of people struggle with is they get that spirit of exactly what you’re talking about and that spirit pulls them to do many of things” – Casanova, (20:00)
  • “There’s a path through which every single one of us has to go. And you discover in the process what you’re willing to do and what you’re not” – Michael, (39:00)
  • “Without a dream without a vision, without a purpose, without a mission, you will never create a platform upon which to grow your life in order to pursue something bigger than you” – Michael, (43:24)
  • “You can rise above the conditions you were born into” – Michael, (46:00)
  • That’s not, I’m trying. Right. That’s what I am doing. And I know in the end, that’s what I will do” – Casanova, (49:43)

Books, Mentions, and Links:

Michael Gerber

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