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DN253 – AJ Osborne: Building Wealth with Self-Storage Spaces


Here’s a snapshot of a few things we talked about…

  •         Who is the Clark Kent, When It Comes to AJ Osborne? [00:01:51]
  •         How Did He Become Paralyzed? [00:06:34]
  •         Two Ways That You Have Value [00:12:38]
  •         Why You Should Trust Your Intuition [00:25:49]
  •         How Has He been Able to Start Multiple Companies? [00:32:28]
  •         Would He Recommend Self-Storage Space to People Starting Out? [00:44:08]
  •         Levers That You Could Change in Self-Storage. [00:47:12]
  •         The Downside of Self-Storage Business [00:50:38]
  •         How to Get Financing for Self-Storage Facilities? [00:57:11]
  •         App For Self-Storage Industry News and Analysis [01:05:48]
  •         One Thing He Wishes He Had Implemented Sooner to Accelerate His Journey? [01:07:34]
  •         Where to Find AJ Osborne? [01:08:48]

In This Episode, You’ll Learn:

In this episode, Casanova and AJ talk about everything related to self-storage, one of the most profitable niches in the real estate market. He opens up about his journey of battling paralysis and going on to start multiple companies, why you should trust your intuition, why he chose the self-storage industry, and what helped him achieve success. He shares insights about what he has learned from his experience and how this learning has made him a more successful entrepreneur, and much more. Have a listen.

Key Quotes:

  •         “You don’t need to be a superhero to have massive results and massive change…”
  •         “Revenue comes from action…”
  •         “If you look, so many entrepreneurs and businesspeople, so many of them are salespeople…”
  •         “I am playing the greatest game on earth with the coolest people, and I get to do it every day, what a blessing…”
  •         “It also, taught me the most important skill ever. I have to have income that is not tied to my time…”
  •         “I do mergers and acquisitions. I buy brokerage firms and we take in our technology and skill, turn them around…”
  •         “If an asset, for some reason, isn’t performing at a market level and that’s usually dependent on operators…”
  •         “Dynamic knowledge is much more valuable because dynamic knowledge has to do with forced value…”
  •         “I understood that how money really works instead of disillusion of the paycheck…”
  •         “The people in the economy that are the biggest and the best are the ones that survive…”
  •         “As long as I knew I needed a margin of stupidity, I could be stupid and do it. And you can do that in every industry, in every asset class…”
  •         “Start small, start with margin of stupidity and be okay with your own stupidity. Get going, start building those small things…”
  •         “That is how entrepreneurs work. You’re building something in the future that doesn’t exist…”
  •         “If you’re starting out, go find mentors…”
  •         “I’m big on self-auditing. I shouldn’t be doing this. I’m not very good at this. We need to get somebody that is great on this and implement…”
  •         “The revenue management side of self-storage is very dynamic. We look at ourselves like hotels or airlines, they’re always changing…”
  •         “An American’s ability to consume, their dollar goes way more now, today than it ever did yet their ability to house is way lower…”
  •         “So, to get started in self-storage, it’s never been easier, ever…”
  •         “Usually hiring only happens after it’s an absolute necessity, and by that time, it’s usually too late…”


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