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DN 238 – Alistair Edwards: How to Have the Right Mindset for Success


Here’s a snapshot of a few things we talked about…

  •         Introduction [00:00:00]
  •         Who is the Clark Kent, When It Comes to Alistair Edwards? [00:01:54]
  •         How Working at His Parents Store Help Build His Foundation in Sales? [00:03:33]
  •         His Motivation Behind Selling Books Door to Door During Summers? [00:06:51]
  •         How Did He Learn About the Power of Leverage and Systems? [00:10:43]
  •         What Did He Do to Incentivize People to Keep Working? [00:12:44]
  •         What Made Him Stay with the Company for 27 Years? [00:18:01]
  •         How Have Legal Shield and Publix Been Able to Keep Him on Board? [00:21:50]
  •         One Thing He Wishes He Had Implemented Sooner to Accelerate His Journey? [00:27:18]
  •         How to Stay Disciplined Through Times When it is Difficult [00:30:52]
  •         His Advice for People Looking to Take Action? [00:38:17]
  •         Where to Find Alistair Edwards [00:42:54]

In This Episode You’ll Learn:

In this episode, Casanova talks with Alistair Edwards. He shares his journey to becoming a millionaire, the invaluable lessons about sales that he learned while working at his mom’s store, why he decided to stay with one company for 27 years, things he wishes he had implemented sooner, and much more. Have a listen.

Key Quotes:

  •         As I’ve gone through life, I just realized that the best way to help others or to help people is by helping them. You can make a living by helping people and life is about relationships.
  •         When I went off to college, then I took an internship selling books door to door, and I ended up doing that two summers in a row, and that’s probably where I would say I really cut my teeth on sales.
  •         “You learn a lot about yourself when you’re outselling door to door…”
  •         I’ve learned over these last five years, being an entrepreneur and being a business owner are two totally different things. – Casanova Brooks
  •         I use the fish philosophy. Some people are the only four types of people. There’s the shark, the urchin, the dolphin, and the whale. Shark likes money, urchin needs to know all the facts. Dolphin loves to have fun, whale loves to help people. So, if you find out, which is the strong point for each person, it’s easy to motivate them.
  •         “The best thing to do is find out about the customer to see what about my product can actually fit a need of the customer…”
  •         “You can’t lead people there, ask them to do things that you have not done. So if you’re in sales or you plan to lead a team, or you want to be a thought leader, your goal is to make sure that you’re good at what you do…”
  •         The problem is people don’t tell their employees or the people they’re working, the value of their position. When people feel valued, they’ll continue to do what is necessary. The minute they don’t feel valued is when they look for other opportunities.
  •         I think leaders fail to realize that it’s never ever about you. It’s always about the people that you’re working with and if you help them meet their goals, you’ll automatically meet yours.
  •         You have to be very careful who you allow around you and what you allow them to say to you.
  •         Your time is now. Whatever happened. There’s nothing you can do about it. It’s already gone. Yesterday’s gone. Whatever happened is gone, there’s nothing you can do about it. So stop beating yourself up about it, and I need to let you know, tomorrow is. The only thing you have right now is today what you’re doing right now.


  •         Think and Grow Rich by Napoleon Hill
  •         The Slight Edge by Jeff Olson
  •         The Time Is Now by John C. Maxwell
  •         The Outliers by Malcolm Gladwell

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