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DN232 – Mike Cuevas: How to Use Personal Branding in Real Estate to Attract More Clients


Here’s a snapshot of a few things we talked about…

  •         Who is the Clark Kent, When It Comes to Mike Cuevas? [00:01:56]
  •         What Made Him Get into Real Estate in the Beginning? [00:04:31]
  •         How Does He Help People Become Likeable? [00:07:47]
  •         Can We Create Meaningful Content without Being a Video? [00:11:05]
  •         What Does It Mean to Have the Perfect Message or is it More About Ideal Customer Avatar? [00:12:12]
  •         How to Build a Foundation of the Content Creation for Your Ideal Customer? [00:14:47]
  •         How Often Should You Publish Content? [00:17:23]
  •         Does He Recommend any Scheduling Tools to His Clients? [00:23:14]
  •         How to Change Your Strategy to Compete Against iBuyers? [00:33:49]
  •         One Thing He Wishes He Had Implemented Sooner to Accelerate His Journey? [00:37:22]

In This Episode You’ll Learn:

In this episode, Casanova talks with Mike Cuevas, who has been in the industry for over 19 years. He specifically has been helping real estate agents with video branding, attracting business, and become more comfortable on camera to build better relationships.

Key Quotes:

  •         “It’s not about doing video to check a box it’s about doing video that creates impact that people remember. So, when they think of your name, they associate it with what you do…”
  •         “I realized that I started attracting people that were just like me, and that’s what the real estate business is. We attract other ‘like’ people …”
  •         “When you grab your personal brand and then you scream it from the rooftops, you generate a lot more buzz than if you try to be someone, you’re actually not…”
  •         “What I did realize right off the bat is that people hired people that they personally relate to…”
  •         “If you could become likable, you’re going to be successful in any business…”
  •         “It’s not that video generates the lead, it’s that video allows your persona to get on camera and display your message…”
  •         “My game has always been, be the first damn person they meet with when they’re thinking about buying or selling real estate and you’ll win…”
  •         “It’s not what you say, it’s how you say it, that matters…”
  •         “It’s not their job to remember it’s your job to remind them, that’s why we create content…”
  •         “You see a bunch of people doing video, they’re killing it. People who are not doing video, just they’re just rolling by…”
  •         “We all want to be associated with something that talks about positivity or something that brings us a light at the end of the day, especially with this pandemic going on…” – Casanova Brooks
  •         “My advice is no matter, you can make a lot of money in this business, but the second you don’t think you have something to learn is the second you start going down…”


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